Management and Marketing

The management and marketing option is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following:

1.  Effectively apply quantitative techniques as a problem-solving tool in management and marketing contexts.

2.  Effectively apply technology as a problem-solving tool in management and marketing contexts.

3.  Critically evaluate management and marketing problems.

4.  Identify and evaluate ethical issues related to management and marketing problems.

5.  Effective communications.

Dr. Kevin Mason
Chair, Business & Economics

Curriculum in Management and Marketing

Freshman Year

Sophomore Year

Junior Year

Senior Year

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1 See General Education requirements.

2 Students who have two years of high school algebra with a grade of "C" or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2243, Calculus for Business and Economics.

3 At least four hours of electives must be taken outside the School of Business . Foreign language electives are encouraged.

4 Three hours must be taken from the following: Hist 2003, Hist 2013, or Pols 2003

5 At least 40 of the total hours required for graduation must be 3000-4000 level courses

6 Of the 15 Management / Marketing elective hours, 6 hours must be marketing electives and 6 hours must be management elective, and the remaining 3 hours can come from either a marketing or management elective.  Note: only 3 hours of internship in management/marketing will apply to this requirement.